IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
Mobile Communication Devices for International Use – Exploring Cultural Diversity through Contextual InquiryAuthor:
Ruuska, S.Abstract:
In mobile terminal business it is necessary to know the user since the products are used for personal purposes in physically, socially and culturally varying contexts. Acquiring useful data from culturally diverse user population is a challenge. Ethnographic research can be applied in studying activity practices and cultural differences for product creation and internationalization.Original publication:
Prabhu, G.V. & E.M. del Galdo. Designing for Global Markets, 217-226. 1st International Workshop on Internationalization of Products and Systems. Rochester, N.Y. USA. May 20-22, 1999.Copyright:
© 1999 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-2-4Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.