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Title:

Questionnaire Development for Multicultural Samples

Author:

Day, D. & V. Evers

Abstract:

We developed a questionnaire for computer users from multiple cultures. This paper reports our attempt to validate this instrument. Methods peculiar to multicultural data collection are discussed and revisions of the instrument are explained. Implications for the development of instruments for multicultural samples are reviewed. Lessons learned focus on graphics, an even-numbered response scale, the amount of text, and the working of questions.

Original publication:

Prabhu, G.V. & E.M. del Galdo. Designing for Global Markets, 153-162. 1st International Workshop on Internationalization of Products and Systems. Rochester, N.Y. USA. May 20-22, 1999.

Copyright:

© 1999 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-2-4

Availability:

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