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Title:

Gauging the Extent of Internationalization Activities

Author:

Day, D.

Abstract:

This paper is a preliminary attempt to establish a benchmark of internationalization activities. It reports the results of an inventory of product and systems internationalization distributed at two conferences during 1999. The survey instrument is described, and published reports of internationalization efforts are reviewed. Finally, recommendations are made for the more systematic and thorough assessment of internationalization, in support of multi-year trend analysis.

Original publication:

Day, D.L., del Galdo, E.M. & G.V. Prabhu. Designing for Global Markets 2, 124-136. 2nd International Workshop on Internationalization of Products and Systems. Baltimore, Md. USA. July 13-15, 2000.

Copyright:

© 2000 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-3-2

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.