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Title:

Globalization: A Threat to Cultural Diversity?

Author:

Bourges-Waldegg, P.

Abstract:

Is globalization the enemy of cultural diversity? Are cultures going to disappear to give rise to a single global culture? Is design an agent of cultural annihilation? This paper is an attempt to answer these questions. From a perspective that encompasses the relationship between culture and design, and understands globalization as a social process in its broadest sense and not only as a marketing strategy, we will discuss these issues, as well as how they can influence on design research and practices.

Original publication:

Day, D.L., del Galdo, E.M. & G.V. Prabhu. Designing for Global Markets 2, 115-124. 2nd International Workshop on Internationalization of Products and Systems. Baltimore, Md. USA. July 13-15, 2000.

Copyright:

© 2000 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-3-2

Availability:

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©2018 Product & System Internationalisation, Inc.