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Title:

Intercultural Usability Engineering: Barriers and Challenges from a German Point of View

Author:

Honold, P.

Abstract:

How and why are products localized? The analysis of interviews with product managers showed: Main difficulties in internationalization exist in product functionality and user requirements. Product features are also influenced by cultural values, e.g. in Germany, a high value for expertise and a high technology orientation influence the final design of products.

Original publication:

Day, D.L., del Galdo, E.M. & G.V. Prabhu. Designing for Global Markets 2, 137-147. 2nd International Workshop on Internationalization of Products and Systems. Baltimore, Md. USA. July 13-15, 2000.

Copyright:

© 2000 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-3-2

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.