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Title:

Case Studies in Globalization

Author:

Web, D.B.

Abstract:

Two widely differing organizations, one public company and one not-for-profit organization, face the same challenge of developing a global ready product. While internationalization and localization have common meanings between the two organizations, each organization defines and achieves their goals in two significantly different ways. These approaches are driven by common factors:

Original publication:

Day, D.L. & L.M. Dunckley. Designing for Global Markets 3, 81-84. 3rd International Workshop on Internationalization of Products and Systems. Milton Keynes UK. July 12-14, 2001.

Copyright:

© 2001 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-9-1

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.