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Title:

Internationalisation Then and Now

Author:

del Galdo, E.

Abstract:

This presentation examines the evolution of internationalisation as a prime component of product development and marketing over the past 15 years. It touches on incentives for making internationalisation more cost effective and efficient, as well as on the move away from mere translation to more cognitive issues of culture implicit in localization – ironically complicated by ascendance of the world wide web.

Original publication:

Day, D.L. & L.M. Dunckley. Designing for Global Markets 3, 15-18. 3rd International Workshop on Internationalization of Products and Systems. Milton Keynes UK. July 12-14, 2001.

Copyright:

© 2001 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-9-1

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.