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Title:

The Invisible Forces behind the Quest for Reaching Global Audiences

Author:

Coronado, J. & C. Livermore

Abstract:

Information Technology products and services evolve rapidly. Public and private organizations must react to accommodate their user needs. Governments must modify their policies, companies their strategies and development methodologies. This paper discusses the invisible forces behind the quest for reaching global audiences. The authors focus on universal usability and globalization issues from three different perspectives: business, legal and ethics. Provide details of some challenges presented in each perspective and show how public and private organizations have responded.

Original publication:

Coronado, J., Day, D.L. & Hall, B. Designing for Global Markets 4, 73-88. 4th International Workshop on Internationalization of Products and Systems. Austin, Tex. USA. July 11-12, 2002.

Copyright:

© 2002 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-0-8

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.