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Title:

Cross-cultural Aspects of User Understanding and Behaviour: Evaluation of a Virtual Campus Website by Users from North-America, England, the Netherlands and Japan

Author:

Evers, V.

Abstract:

This paper reports the findings from an international user experience study evaluating a virtual campus website. The research aims to identify whether users from different national backgrounds have different understanding of the system state as communicated by the interface, whether they exhibit different user behaviour and whether the factors which influence this behaviour are different. Findings suggest that different real world experience and differences in ideas indeed influence user understanding and behaviour as well as influencing navigation and information search strategies.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 189-210. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

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