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Title:

Cross-Cultural Communication and Comprehensibility on Web Sites

Author:

Marti, J. & C.H. Muller

Abstract:

Multi-cultural audiences have become a reality for many Web sites on the World Wide Web. This study presents the reactions of German and Swiss users to Swiss idiomatic words and to English expressions in a otherwise German environment. The investigation with 20 users in a usability lab has shown that tolerance towards foreign expressions is well established within the target audience. Nevertheless, this tolerance suffers remarkably when comprehensibility is compromised.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 57-64. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

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©2018 Product & System Internationalisation, Inc.