IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
Cross-Cultural Communication and Comprehensibility on Web SitesAuthor:
Marti, J. & C.H. MullerAbstract:
Multi-cultural audiences have become a reality for many Web sites on the World Wide Web. This study presents the reactions of German and Swiss users to Swiss idiomatic words and to English expressions in a otherwise German environment. The investigation with 20 users in a usability lab has shown that tolerance towards foreign expressions is well established within the target audience. Nevertheless, this tolerance suffers remarkably when comprehensibility is compromised.Original publication:
Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 57-64. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.Copyright:
© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.