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Title:

Making Sense in Intercultural ERP Implementation

Author:

Abdelnour-Nocera, J., Hall, P. & L. Dunckley

Abstract:

While ERP solutions claim to adhere to “Best Business Practice”, several conflicts arise between the culture embedded in these tools and that of its intended users, who share specific and situated business practices, norms and values. This research draws on a qualitative analysis of observations and intranet documents of a European-based multinational company that develops semi-standard ERP packages for small and middle sized organizations worldwide. The present paper argues the case for going beyond traditional localization issues (e.g., language, legislation, appearance and usability) and asks: does this software make sense for users? This question invites the assessment of systems situated in a specific context in which a simple language and layout localization is not enough. Media Studies, Activity theory, Hermeneutics and the Situated Action approach are presented as the compatible theoretical framework for this research.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 135-152. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

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©2018 Product & System Internationalisation, Inc.