IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
Managing E-loyalty through Experience Design: Cross Cultural PerspectivesAuthor:
Cyr, D., Bowes, J., Budd, J. & J. IlseverAbstract:
Building on previous models for e-loyalty, the research incorporates elements of experience design and culture as important parts of the e-loyalty equation in B2C transactions. A new model for e-loyalty is proposed and elaborated. Implications for research are discussed, and methodologies for the research are noted. Results of the research will be available for presentation at the conference.Original publication:
Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 213-226. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.Copyright:
© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.