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Title:

Managing E-loyalty through Experience Design: Cross Cultural Perspectives

Author:

Cyr, D., Bowes, J., Budd, J. & J. Ilsever

Abstract:

Building on previous models for e-loyalty, the research incorporates elements of experience design and culture as important parts of the e-loyalty equation in B2C transactions. A new model for e-loyalty is proposed and elaborated. Implications for research are discussed, and methodologies for the research are noted. Results of the research will be available for presentation at the conference.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 213-226. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.