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Title:

Quantifying Hofstede and Developing Cultural Fingerprints for Website Acceptability

Author:

Smith, A. & Y. Chang

Abstract:

In this paper we present research that investigates the significance of Hofstede’s cultural dimensions to website acceptability. In addition we propose cultural fingerprints as a diagrammatic means of representing and communicating culture in the context of website acceptability. From empirical research conducted in China we conclude that considerable caution needs to be adopted when applying generic models of culture to the world of the web.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 89-102. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

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©2018 Product & System Internationalisation, Inc.