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Title:

User-Interface Design vs. Culture

Author:

Marcus, A., Baumgartner, V-J. & E. Chen

Abstract:

Using examples from corporate Websites in several countries, this analysis compares user-interface components (metaphors, mental models, navigation, interaction, and appearance) with Hofstede’s cultural dimensions (power distance, individualism-collectivism, gender roles, uncertainty avoidance, and long-term time orientation). Several typical patterns are observable.

Original publication:

Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 67-78. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.

Copyright:

© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6

Availability:

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©2018 Product & System Internationalisation, Inc.