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Title:

User Insights Tool: A Sharable Database for Global Research

Author:

Kumar, V.

Abstract:

Companies looking to expand globally need to recognize differences in people’s activities in culturally unfamiliar markets. They need tools for observation-based, activity-centred research to tailor their offerings for successful adoption. A sharable database tool called “User Insights Tool” is being prototyped at the Institute of Design for doing faster and deeper activity-centred research. The database tool is based on flexible frameworks that can work across multiple projects, teams, and cultures. It includes tools

Original publication:

Evers, V., del Galdo, E., Cyr, D. & C. Bonanni. Designing for Global Markets 6, 115-127. 6th International Workshop on Internationalization of Products and Systems. Vancouver, Canada. July 8-10, 2004.

Copyright:

© 2004 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-4-0

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.