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Title:

Cultural Differences in Product Use and User Needs: Cross-cultural Usability Testing of a Food Processor in Indonesia and the Netherlands

Author:

Hariandja, J. & B. Daams

Abstract:

This paper presents the main findings from a cross-cultural usability test conducted with Dutch and Indonesian housewives. The study aims to find out the differences in product use and user needs between user groups. The cross-cultural usability test of a European food processor is carried out by means of observation and interview. The results show that Dutch and Indonesians use and perceive the product in a different way. The findings suggest that cross-cultural usability testing may be very useful when designing products for users from different cultures.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 83-94. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

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©2018 Product & System Internationalisation, Inc.