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Title:

How to Design Cultural Appropriate Web Sites for Knowledge Transfer: Understanding Preferences

Author:

de Wit, F., Diel, J.C. & F.A. Arts

Abstract:

In this paper an overview is presented of a study focusing on the impact of the cultural background on users’ preferences and experience according to knowledge transfer web sites. To achieve this a multi-method approach was used. The evaluation of existing web sites and the international real user tests afterwards of culturally different web sites, both demonstrate expected (as described in earlier research) and unexpected dissimilarities.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 143-149. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

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©2018 Product & System Internationalisation, Inc.