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Title:

Mobile Phone Preferences and Values: The U.K. vs. Korea

Author:

Cha, H., Oshlyansky, L. & P. Cairns

Abstract:

Two studies were designed to identify cross-cultural patterns of mobile phones usage and preferences for User Interfaces among Korean and British users. The first study was a quantitative study (Questionnaires analysed by factor analysis), whose results demonstrated the two groups have different frustrations with and are satisfied by different aspects of mobile phone. The second study was a qualitative study (User Evaluation), which showed different values and focuses on different aspects of the User Interface.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 29-41. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.