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Title:

Touchpoints of Consumer Experience: Creating Successful Products and Services for the International Mass Market

Author:

Jordan, P.W.

Abstract:

This presentation outlines a framework for understanding people holistically. It is called ‘The Four Pleasures’. The framework was derived from the theoretical work of anthropologist Lionel Tiger and philosopher and theologian C.S. Lewis. It has been applied to the design and marketing of many of the world’s most successful products and services across all market types and sectors.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 5-7. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.