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Title:

Cross Cultural Study: Perception, Usage and Adoption of Technology

Author:

Chavan, A.L., Prabhu, B. & W. Greving

Abstract:

The primary goal of the project was to understand the cultural similarities and differences in perception, adoption and usage of technology across three cultures (US, India and China) in the domain of home entertainment. The methodology used for this research project includes a combination of “etic” and “emic” studies of the cultures. The etic perspective is based on literature review of various behavioral models and cross-cultural theories. The emic perspective is based on ideation sessions in each country and an ethnography study that revolved around perception, adoption and usage of technology by

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 79-87. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.