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Title:

From ICTs for Development to ICTs for Exchange: Opportunities & Sustainability in Global Markets

Author:

Salvador, T.

Abstract:

First, I wish to address specifically the prevalence of a collective "out group homogeneity bias", wherein we (in the industry) see them (in emerging markets) as far more homogenous than they are (and ourselves as far more heterogeneous). I will focus specifically on means for countering this bias and opening the space of opportunity.

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 5-6. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

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©2018 Product & System Internationalisation, Inc.