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Title:

Localizing for the Korean Market: ‘Actually Being There’ with a Multi-Methods Approach

Author:

Braun, B-M., Roese, K. & P. Roessger

Abstract:

Based on experiences made during the localization of a driver information system (DIS) for the South Korean market, this paper shows that in-depth understanding of a target culture’s users and their requirements can only be gained through analysis on the spot and a comprehensive localization framework. This study certainly proves how ‘actually being there’ with various methods reinforcing and supplementing each other supports successful cross-cultural product development.

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 55-62. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

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©2018 Product & System Internationalisation, Inc.