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Title:

The Advantages of Being There

Author:

Toyama, K.

Abstract:

This talk will present a few examples of our work in rural education, agriculture, and user interfaces for non-literate users. I will then use the projects as a point of departure to discuss the advantages and the challenges of geographical proximity to ones potential customers, as well as the particular characteristics of working with underserved communities for a for-profit corporation.

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 2. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
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