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Title:

Under-Use of Mobile Services: How Advertising Space Is Used

Author:

Kamarainen, A. & P. Saariluoma

Abstract:

In the late 20th and early 21st centuries, mobile devices have changed from simple cellular phones to tools with which peoples’ personal life can be organized. Hundreds of services are being developed for such devices. Nevertheless, for many reasons they have attracted users' interest relatively slowly. In this paper, we consider this phenomenon of under-use and its psychological roots.

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 19-29. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

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©2018 Product & System Internationalisation, Inc.