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Title:

Exploring Cross-Cultural UX Evaluation with the Remote Online Sentence Completion Method

Author:

Walsh, T., Nurkka, P. & S. Kujala

Abstract:

Customers globally expect products and services to offer experiences that fulfill both their hedonic and pragmatic needs suitable in their cultural context. This paper presents the results of a cross-cultural user experience (UX) evaluation using a remote online sentence completion method. The aim was to improve the UX evaluation toolset for cross-cultural design. A vast amount of qualitative data disclosed from 9 countries in a short time enabled to form meaningful results for design purposes and to get a good overall view of product UX.

Original publication:

Evers, V., Abdelnour-Nocera, J. & E. del Galdo. Designing for Global Markets 9, 15-26. 9th International Workshop on Internationalization of Products and Systems. London, UK. July 7-10, 2010.

Copyright:

© 2010 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-8-3

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.