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Title:

From Socio-cultural Norms to e-Commerce Design Principles

Author:

Rambo, K. & K. Liu

Abstract:

Culture-sensitive e-commerce design is no longer a phenomenon, but rather a practice resulting from conscious business decisions. Studies show that e-commerce, as a concept, is not very clear in the minds of the Saudi Arabian society. They believe it is a next generation phenomenon. While studies shows that female consumers are leading the online economic growth in the developed world, it also shows that in Saudi Arabia; the number of positive male respondents towards e-commerce overshadows the number of female respondents. This paper identifies the social norms that govern Saudi female consumers’ behaviour which will provide meaningful information to design culture-sensitive e-commerce applications targeting this market.

Original publication:

Evers, V., Abdelnour-Nocera, J. & E. del Galdo. Designing for Global Markets 9, 141-153. 9th International Workshop on Internationalization of Products and Systems. London, UK. July 7-10, 2010.

Copyright:

© 2010 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-8-3

Availability:

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©2018 Product & System Internationalisation, Inc.