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Title:

Cross-Cultural Understanding of Interface Design: A Cross-Cultural Analysis of Icon Recognition

Author:

Evers, V., Kukulska-Hulme, A. & A. Jones

Abstract:

This paper reports the findings of a small-scale study that investigated cultural aspects of understanding the website of a virtual campus. Results indicate differences in expectations and understanding due to the user’ knowledge of everyday life and real world experience, and suggest that the campus-metaphor that was used is not universally transferable.

Original publication:

Prabhu, G.V. & E.M. del Galdo. Designing for Global Markets, 173-182. 1st International Workshop on Internationalization of Products and Systems. Rochester, N.Y. USA. May 20-22, 1999.

Copyright:

© 1999 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-2-4

Availability:

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©2018 Product & System Internationalisation, Inc.