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Title:

TLCC – Towards a Framework for Systematic and Successful Product Internationalization

Author:

Sturm, C.

Abstract:

This paper presents an integrated framework for successful product internationalization. It covers the different points of view and different approaches existing in the development team in order to provide a guideline and to broad the horizon to the different dimensions involved.

Original publication:

Coronado, J., Day, D.L. & Hall, B. Designing for Global Markets 4, 61-70. 4th International Workshop on Internationalization of Products and Systems. Austin, Tex. USA. July 11-12, 2002.

Copyright:

© 2002 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-0-8

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.