Title:
TLCC – Towards a Framework for Systematic and Successful Product InternationalizationAuthor:
Sturm, C.Abstract:
This paper presents an integrated framework for successful product internationalization. It covers the different points of view and different approaches existing in the development team in order to provide a guideline and to broad the horizon to the different dimensions involved.Original publication:
Coronado, J., Day, D.L. & Hall, B. Designing for Global Markets 4, 61-70. 4th International Workshop on Internationalization of Products and Systems. Austin, Tex. USA. July 11-12, 2002.Copyright:
© 2002 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-0-8Availability:
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