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Title:

Aligning Your Warring Tribes: The Art of Managing Website Globalisation Projects

Author:

Laight, S.

Abstract:

How can global companies win the trust of their customers online when their own staff does not trust each other or know how to work together on global Web site projects? This workshop examines the process necessary to attain and maintain internal alignment across global offices in order to achieve success in a Web site globalisation project.

Original publication:

Evers, V., del Galdo, E., Cyr, D. & C. Bonanni. Designing for Global Markets 6, 139-140. 6th International Workshop on Internationalization of Products and Systems. Vancouver, Canada. July 8-10, 2004.

Copyright:

© 2004 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-4-0

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.