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Title:

Cultural Determinants of Search Behaviour on Websites

Author:

Kralisch, A. & B. Berendt

Abstract:

Our research aims to detect the impact of various cultural variables on search behaviour. We tested our hypotheses by examining users’ navigation steps recorded in a large log file of a widely frequented multilingual website. Results indicate that the users’ culturally determined thinking patterns are reflected in their search behaviour, mainly by the selection of search options that are used for information retrieval.

Original publication:

Evers, V., del Galdo, E., Cyr, D. & C. Bonanni. Designing for Global Markets 6, 61-74. 6th International Workshop on Internationalization of Products and Systems. Vancouver, Canada. July 8-10, 2004.

Copyright:

© 2004 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-4-0

Availability:

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