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Title:

An Analysis of Persuasive Technology Tool Strategies

Author:

Khaled, R., Noble, J. & R. Biddle

Abstract:

Persuasive technology is growing in popularity, yet to date, there has been limited research in this field outside of the U.S.A. This paper introduces ongoing research investigating whether the success of persuasive technology is based on how closely it matches the culture of its target audience.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 167-173. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

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©2018 Product & System Internationalisation, Inc.