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Title:

Localisation versus Globalisation: Making the Trade-off

Author:

Fountain, L., Kupper, A. & B. Luff

Abstract:

This half day, interactive tutorial will provide you with the tools and techniques to assist clients' decisions in this area. You will gain an understanding of the business benefits of localising and globalising a product or system. You will gain a better understanding of the advantages and disadvantages of localising and/or globalising from a customer experience perspective as well as the risks of doing neither. You will walk away with practical tips on how to conduct international usability testing. We will provide usability case studies from industry, which we will work through as a group, and include examples from systems and products. We will look at the differences between localisation and globalisation and what this means to usability practitioners, designers, developers and business.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 193-196. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.