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Title:

National Culture and Online Trust: A Study of Internet Egyptian Users

Author:

el Said, G.R., Hone, K.S. & M. Ali

Abstract:

This research-in-progress investigates cultural issues in E-Commerce trust. An experiential survey was conducted with three hundred and seventy Egyptian Internet users, exploring two book-seller web sites. Structural equation modeling analysis suggested that, for the target sample, perceived reputation and perceived familiarity with an Internet store have significant effect on building trust for that store. The paper discusses the importance of these two factors within the Egyptian culture.

Original publication:

Day, D.L., Evers, V. & E. del Galdo. Designing for Global Markets 7, 43-55. 7th International Workshop on Internationalization of Products and Systems. Amsterdam, The Netherlands. July 7-9, 2005.

Copyright:

© 2005 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-7-5

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification
©2018 Product & System Internationalisation, Inc.