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Title:

To Be (Global) Or Not To Be (Global)… -- Is that the Question?

Author:

Chavan, A.L.

Abstract:

In this ‘flat world’ are we becoming a global homogenous population or are we calling out our differences even more? On the one hand, we have global brands like McDonalds and Coke and Hollywood spreading out across the world and being able to say that the sun does not set on their empire. On the other hand, we have ever increasing instances of assertion of local ‘identities’ in the form of different types of subcultures.

Original publication:

Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 3-4. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.

Copyright:

© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9

Availability:

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©2018 Product & System Internationalisation, Inc.